4P's and 4C's Marketing Mix by Rihanna Saidaliieva on Prezi

4P's and 4C's Marketing Mix by Rihanna Saidaliieva on Prezi 4c marketing mix THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW Yudhi Prasetya Mada Faculty of Economics and 4c marketing mix The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn,

4c marketing mix Kotler et al suggest a marketing mix with four C's: Co-creation, Currency, Communal Activation and Conversation

4cash 2541 The principal aim of this paper is to probe the role of 4c's of marketing mix, , consumer needs, communication, cost and convenience in According to natural food & beverage consulting experts, the 4P and 4C models define a company's marketing mix, communicate a product's