4C Model of Marketing Mix by Robert Lauterborn

4c marketing mix  The marketing 4C is an evolution of 4P marketing due to digitisation Unlike the 4P strategy which is based on the product  The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion

4C's of marketing shifts the focus from producer to consumer and provides a better blueprint to follow for the businesses that cater to a niche audience  So, while the traditional 4P marketing mix revolves around the business perspective, the 4cs marketing focuses more on Customer Experience 4cs

4C's of marketing shifts the focus from producer to consumer and provides a better blueprint to follow for the businesses that cater to a niche audience  The 4Ps of marketing and the 4Cs of marketing are two frameworks that