What are the 4P's And 4C's of marketing mix ?

4c marketing mix  The 4C marketing mix model differs from the traditional 4P model by shifting the focus from the company to the customer, The Marketing Mix 4C's · Communication – According to Lauterborn, “promotion” is manipulative while communication is “cooperative” · Consumer Wants and Needs

The 4C tenets of customer value, cost, and convenience establish both a rational and emotional connection with the prospective consumers  The 4 C's of Marketing are Customer, Cost, Convenience, and Communication These 4 C's determine whether a company is likely to succeed or

The 4C tenets of customer value, cost, and convenience establish both a rational and emotional connection with the prospective consumers  conditions and evolving market dynamics, the famous and traditional 4P model, known as the 'marketing mix,' has given way to the 4C formula