4c marketing mix

4c marketing mix   Dan 4c marketing mix

Kotler et al suggest a marketing mix with four C's: Co-creation, Currency, Communal Activation and Conversation

The document discusses the 4Cs marketing model which views the marketing mix from the consumer's perspective rather than the marketer's perspective as in The 4P marketing mix consists of four elements: product, price, place, and promotion On the other hand, 4C marketing focuses on consumers, cost, convenience,

sedthee 77 Business digitalization also evolve the marketing mix from 4P to 4C (co-creation, currency, communal activation, and conditions and evolving market dynamics, the famous and traditional 4P model, known as the 'marketing mix,' has given way to the 4C formula